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Market Investigation, Analysis and Prediction


1.    Background

The market investigation, premise of newly-built/expansion project and basis of determination of product mix, is the decisive factor in making the final decision towards project execution. The market investigation provides a clear overview of enterprise himself and his competitors, which is better strengthening competitive power by means of diversified development. Against the existing deteriorated economy, market investigation is particularly important for the enterprises to fix their own product positioning.

2.    References

Market investigation center, as a brand division of MPI, has already completed more than 60 market research topics assigned by government authorities and industrial associations, as well as more than 200 projects consigned by enterprises on market analysis, product positioning investigation and product mix adjustment research.

Our customer includes:

Government authorities: the former Ministry of Metallurgical Industry, the former Bureau of Metallurgical Industry, the former State Economic and Trade Commission, National Development and Reform Commission (NDRC), Ministry of Industry and Information Technology of the PRC (MIIT), China Iron and Steel Association (CISA) etc.

Enterprises: Bao Steel, Anshan Steel, WISCO, Pan Steel, Ma Steel, NISCO, Shandong Steel, Xiangtan Steel, Xingcheng Special Steel etc.

Financial units: China Development Bank (CDB), Industrial and Commercial Bank of China (ICBC), stock exchange etc.

3.    Value

(1) Provide decision-making basis for government authorities and financial units on policy formulation and project approval

(2) Fix orientation and target of product research and development for enterprises according to the market interests

(3) Realize differential competition and increase product added value

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